Team

KeyoCoin's team is a tenacious group of talented professionals, that combine years of experience in software development, operations, design, and mobile development, with solid industry experience and successes in blockchain, cryptocurrency travel, hospitality, financial services, rewards, and mobile technology. We have a passion for making people's lives easier through technology, and are excited and ready to change the world of travel and hospitality by being a major force in the blockchain and cryptocurrency movement.

Matt Baer
Matt Baer

Founder and CEO

Matt has 10+ years of experience working with technology startups, honing his skills in business, sales, marketing, mobile, and web; in an array of fields covering software, mobile apps, consumer products, and the world's cutting-edge technology of blockchain. Matt built one of the largest tour and activity marketplaces in the world for KeyoPass (KeyoCoin’s app), was a business mentor for the Female Founder focused start-up incubator program, The S-Factory, and developed an international accelerator program for CORFO, the economic arm of the Chilean Government. Matt has also won multiple awards and grants at one of the top international accelerator programs in the world - Start-Up Chile, and is a graduate of the University of Southern California.

Matías Menafra
Matías Menafra

Co-Founder and CTO

Matías is a four-time CTO, with 15+ years experience as a software engineer, project manager, and entrepreneur. Matías is fluent in Ethereum’s Solidity language, smart contracts, and blockchain infrastructure and design. As KeyoCoin's CTO, Matías is responsible for all aspects of product management, engineering, and R&D. Prior to KeyoCoin, Matías was lead engineer in several other startups and co-founded two of his own. Before joining the startup world he was the Development and QA Manager for TimbaSoftware, which was acquired by Altimetrick in 2012, where he worked for several Fortune 500 companies.

Svetlana Kabanova
Svetlana Kabanova

Chief Operating Officer

Svetlana managed operations, projects and teams in the global technology division at leading investment bank, Goldman Sachs, where she doubled the productivity of her team, coordinated the onboarding of thousands of people, and helped achieve $400k annual savings for a key migration project. Sveta brings to the KeyoCoin team her extensive experience managing teams and large scale projects which have been marked by a track record of introducing efficiencies and best practices.

Adelle Demko
Adelle Demko

Director Global Relations

Managing Director at investment banking firm DelMorgan & Co., former partner of Wedbush Capital Partners, a finance and strategy executive at Xerox, and a corporate attorney in New York City. Adelle led the public offering of the well-known surfing brand Quicksilver, served on the Board of Directors of the Balance Bar Company (NASDAQ) where she facilitated the public offering, was Chairperson of the Audit Committee, and a member of the Corporate Development Committee leading to the company’s sale to Kraft. She also sat on the Board of Directors of Maps.com, and a number of other Boards of Advisors including UC Wireless. Ms. Demko attended Directors’ College, Stanford Law School and has moderated panels and conferences on a variety of topics including Corporate Governance, Road Infrastructure, and Early-Stage Companies. Ms. Demko received a M.B.A. degree from Yale University School of Management, a J.D. degree from Duke Law School and a B.A. from the University of Western Ontario, Canada.

Michael Zatulov
Michael Zatulov

Chief Financial Officer

Michael is an experienced financial strategy and operations executive with 10+ years of senior leadership in private equity and venture funded digital media, consumer technology, SaaS software, marketing technology, and logistics startups - as well as mature businesses. Michael has served as CRO, CFO, and CEO with multiple portfolio companies, and has proven experience in determining strategic priorities, corporate team growth, long term planning and leadership team communication. He has extensive experience in the acquisitions and exits of business assets with specialized knowledge of business planning, reporting and analysis of industry trends and results. Michael holds a B.A. from UCLA and a MBA from The University of Southern California.

Jobelle Vallega
Jobelle Vallega

Lead iOS Engineer

Jobelle has over six years experience developing software and iOS apps, as well as engineering bespoke user brand experiences. His skill set goes far beyond the coding of mobile and software products, and into the planning, functional design, non-functional design, and aesthetic design of all the products he develops. Jobelle is passionate about using technology to create real value in people’s lives and believes that blockchain is more than just a trend, but rather a catalyst for change in the future.

Moisés Portillo
Moisés Portillo

Lead Android Engineer

Moisés has over seven years of experience developing software, Android apps, and has vast knowledge of Ethereum’s Solidity language. Moises has built his career on developing Android apps in the multi-media and streaming space, becoming an expert in handling wallets, on-demand content, device compatibility, and video player architecture. Having previously worked on mainstream mobile apps, with a keen focus on future growth scalability, Moises is well poised to lead our Android team.

Sarah Dandashy
Sarah Dandashy

Head of Hospitality and Tourism

Sarah Dandashy is an award-winning concierge and travel influencer. She won the title of Best Young Concierge in the world in 2015 from Les Clefs d'Or International, the international professional organization of hotel concierges and was instrumental in Airbnb’s roll-out of Local Experiences in Los Angeles. Sarah has worked with major hotel brands all over the word, including The London West Hollywood, The Peninsula, Four Seasons, and Fairmont Hotels, as well as major travel brands such as TripAdvisor, Airbnb, and American Airlines to name a few. Sarah earned a B.S. in Foreign Service from Georgetown University in Washington, D.C.

Anthony Darryl Adams
Anthony Darryl Adams

Head of Hospitality Strategy and Innovation

Former VP at NXTV, one of the first companies in the world to offer digital interactive in-room hotel movie entertainment. NXTV was acquired by Quadriga Worldwide. Managing Director at Geo Digital, managing the business unit producing spatial models for utility remote asset management, civil engineering, and cartographic industries. COO for Airborne 1, a geospatial services firm producing georectified aerial imagery, LiDAR point clouds, digital elevation models, feature extraction, and 3D city models throughout the world. A strategic leader and change catalyst, Darryl has over 20 years of measurable success cultivating innovation, executing game changing strategy, and leading organization.

Melissa Gow
Melissa Gow

Head of Marketing

With over eight years of experience in advertising and marketing, Melissa is an experienced campaign manager and advertising specialist. In her previous role, Melissa helped lead the team to take all creative in-house for insurance conglomerate Allianz, completing over 400 projects within the first year and saving the business over $3.5 million. Honing her skills through six years working at prestigious advertising agencies including M&C Saatchi and BWM Dentsu, she has delivered multiple award-winning creative campaigns. Melissa is passionate about the power of cryptocurrency and blockchain, and is excited to transform the world of travel, rewards, and loyalty as part of the KeyoCoin team.

Nick Albrow
Nick Albrow

Head of PR

Nick is an award-winning Account Director specializing in business development, communications and PR, with a strong track record in the property, financial services and technology sectors. After five successful years with the UK’s largest full service agency specializing in financial services, and winning multiple awards for his work with Trussle and Capita, Nick joins the KeyoCoin team to head up PR and communications.

Tyler Linn
Tyler Linn

Head of Local Experiences

Tyler has over seven years of professional experience consulting on large scale projects implemented by multiple divisions within the U.S. government, with a focus on management consulting, process improvement, and value-realization. Tyler has been a consultant in multiple industries including several DoD clients, and has worked on numerous projects that have required specialized experience in business marketing, communications, business plan development, systems, and technology. Tyler brings his management experience, project planning, and client acquisition track-record to the KeyoCoin team.

Jeff Wilson
Jeff Wilson

Executive Creative Director

Executive VP Creative Director for the international advertising agency, DDB Worldwide ( Doyle Dane Bernbach), and Former CMO of Airborne1, a geospatial services firm producing georectified aerial imagery. Jeff developed creative communications for such companies as Weight Watchers, Vons-Pavilions, Tandy, Sears, Frito Lay,Wells Fargo , and was a founding owner of Jamba Juice.

Ignacio Sans
Ignacio Sans

Head of Design

Ignacio has been designing brand experiences for over a decade. With a keen eye for both graphic and product design, Ignacio is the unique combination of designer and developer, perfectly positioning him to lead the design of the KeyoCoin platform. Focusing on product development, UI design, and mobile apps, Ignacio has worked with leading agencies and start-up companies to define both product and brand. Ignacio holds a bachelor of graphic design from the University of Buenos Aires, one of the most distinguished universities within all of Latin America.

Jorge Terán
Jorge Terán

Front-end Engineer

Jorge has over five years of extensive experience working on front-end website development, marketplaces, and client dashboards to craft immersive user brand experiences. He is a crypto enthusiast and investor who is passionate about disruptive technology and being an active part of the blockchain and cryptocurrency movement.

Advisors

Federico Pistono
Federico Pistono

Head of Blockchain @ Hyperloop

Federico is the Head of Blockchain at Hyperloop, the first supersonic travel on land in history. Federico was one of the first investors in Ethereum, featured in 'Banking in Bitcoin', the most watched documentary on cryptocurrencies in the world, and has presented at several conferences and fora, including the Blockchain Solutions Forum in Barcelona, and CryptoHQ in Davos, during the 2018 World Economic Forum. Federico is a published author and his work has been cited and utilized by major economic institutions, universities, and think tanks, such as The Economist Intelligence Unit, the Italian Government, Google, EU Public Policy and the European Commission.

Rick Savage
Rick Savage

Head of Social Media @ Apple

Rick Savage creates digital content and marketing strategies that have generated millions of views online as well as millions of dollars in revenue. Rick’s past experience includes Director of Original Content at VEVO, Music Director/Producer at Yahoo, and the Director of Community Marketing At Warner Bros. Records. Over his career, Rick has Worked with Tim McGraw, Kendrick Lamar, Lady Gaga, Metallica, The White Stripes, Kanye West, and other talent from around the world. Rick is a proven leader that has excelled in everything from content creation, programming, on-air talent, to executing on global marketing campaigns and strategies.

Tamara Camp
Tamara Camp

VP & Global CEM of Growth & Loyalty Programs at Western Union

Tamara is a senior-level marketing executive with over 15 years of digital marketing leadership, including 10 years at Ticketmaster and Live Nation, having spearheaded a strategic, data-driven approach to digital marketing that increased brand engagement, consumer loyalty, and ROI. By translating consumer insights into curated, interactive content touching millions of consumers, Tamara has led her teams to achieve aggressive growth in a changing marketplace. During her career, Tamara has also had leading marketing roles at CitySearch.com, as well as Entertainment Publications.

Sheri Kaiserman
Sheri Kaiserman

Principal Advisor & Co-Founder @ Maco.la, Former Head of Advanced Securities @ Wedbush Securities

Sheri is a senior-level executive who spent 26 years in public equities, first at Oppenheimer, and then 16 years at Wedbush Securities where she built and ran the equities business. Under Sheri's leadership, Wedbush was the first Wall Street firm to publish analysis on the value of bitcoin (2013). Sheri left Wall Street early in 2018 to co-found Maco.la, a blockchain focused equity investment fund and advisory/HR services firm.

Layla Revis
Layla Revis

Vice President - Head of Global Social Media - Marketing Innovation, Corporate Communications @ Oracle

Layla is a senior-level marketing executive with over 15 years of integrated and digital marketing experience. She is the current Global Social Media lead @ Oracle, and formerly worked with leading companies such as The Huffington Post, Leo Burnett (where she was a Senior VP), Fleishman Hillard, Mashable, and Ogilvy & Mather. Layla is a proven leader and expert when it comes to overall marketing strategies, social media content, channel strategy, social measurement, analytics, content creation, product marketing, advertising, and public relations. Layla also has has extensive experience working within the travel and tourism industries throughout her career.

Dan Marchese
Dan Marchese

Former Head of Mobile @ TripAdvisor (Viator)

In his role as Head of Mobile for TripAdvisor (Viator), Dan was the chief architect and creator of the largest tour and activity app in the world. His expertise in migrating the billion dollar travel booking sector from offline, to online, to mobile devices, is second to none, which makes him uniquely equipped to help KeyoCoin build the mobile marketplace of the future. A product and marketing leader with over 16 years of experience developing bespoke mobile, ecommerce and digital services, he is currently continuing on his mission to create truly valuable consumer experiences, leading consumer mobile and digital product management for Blue Shield California.

Jeanie Zheng
Jeanie Zheng

Former Director of Software Development @ Expedia, Current VP of Engineering @ GoDaddy

Currently VP of Engineering at GoDaddy, Jeanie is an accomplished technology executive with over 18 years experience leading teams at Expedia, Microsoft, Yahoo! and Motorola. As the Director of Software Development for Expedia, the world’s second largest online travel agency, Jeanie led a global team of more than 100 engineers and was pivotal in helping Expedia became one of the first large scale platforms to accept crypto payments for hotel bookings; a move that was heralded as a ‘coming of age moment’ for blockchain in the travel industry. With a strong focus on combining customer-centric products with innovative new tech and big data platforms, Jeanie brings a wealth of experience to the KeyoCoin team.

Marat Gaziev
Marat Gaziev

Senior Director of SEO @ Ziff Davis

Marat is Senior Director of SEO for Ziff Davis (brands include: PCMag, Speedtest, ExtremeTech, Geek, Toolbox, IGN, Everyday Health, AskMen, Offers.com, TechBargains, emedia and Salesify), which generate over 140 million monthly visitors, have a combined 15 million app downloads, and 10 million YouTube subscribers across its brands. Marat is a well-known expert and influencer in the SEO space, and has been a keynote speaker for SEO conferences in Silicon Valley and beyond. Formerly Head of SEO at IGN and RentPath, Marat has a proven track record of creating winning search strategies for both Fortune 500 companies and startups.

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