We recently saw United and American Airlines increase the entry requirements for the elite status of their loyalty programs. This went down well with frequent business flyers who spend over $15,000 per year but has been a heavy blow for thrifty flyers who prefer to plan ahead and buy the cheapest tickets.
Third-party sites typically charge a commission of 10% to 30% for bookings made through their website, and when all is said and done, that extra cost is something the consumer will be coughing up.
There is always a risk that a knee-jerk reaction [by regulators] will lead to unnecessarily draconian measures, and this is where self-regulatory organizations come into their own, providing input and guidance to shape, rather than prevent, regulation.
Every second of every day, our eyeballs and our ears are being monetized by marketers, and it’s become harder than ever to cut through the noise. But incentivizing people with rewards can go a long way to influence consumer behaviors.
KeyoCoin Advisor, Former Head of Advanced Securities at Wedbush Securities, Wrote Wall Street's First Analysis of Bitcoin
I am thrilled to be involved with Matt Baer and the impressive KeyoCoin team. They have built a well-designed app that has the potential to be a game changer for the travel industry.