Social Good Platform

Case Study

The Cottolengo Filipino Volunteer Campaign

Inspiring nearby locals and travelers to take action for a local Filipino organization in support of SDG3.4

The Local Story

Cottolengo Filipino Inc. is a charitable care organization in Quezon City, the Philippines, with a very clear mission: to house and care for abandoned boys with physical and/or mental disabilities. It currently looks after 42 poor, neglected, but thankfully not forgotten, boys with disabilities, and subsidizes special education classes for 45 indigent boys & girls with families from the nearby communities.

It’s hard work, and those that care for the children are always on the lookout for donations and volunteers to help them in their mission.

The Campaign

Cottolengo Filipino created a simple campaign on the KeyoPass Social Good Travel Platform, inviting travelers and tourists to volunteer at a community event in aid of the organization.

The campaign had two goals: first, to encourage 8-10 volunteers to take action, visit the site, and give some of their time to the cause. And second, to raise awareness of the UN’s SDG3 goal: ‘ensure healthy lives and promote well-being for all ages’. In particular it hoped to prove the positive difference that technology can have on recruiting volunteers, driving action, and helping to achieve the objectives of SDG3.4.

The Impact

The campaign brought eight volunteers through the doors of Cottolengo Filipino, with travelers from Malabon, Montalban, Marikina, Ilgan, Cavite City, Las Pinas City, and even Finland all coming to learn about the center, play with the children, and help to feed them.

The KeyoPass Social Good Travel Platform also helped them to amplify their good work through social media, inviting over $400 in donations from 6 donors, which was used to buy essentials such as diapers, milk, food, baby wipes, and cleaning supplies.

The event had a strong social dimension, especially with the diverse background of traveling volunteers, which helped to spread the SDG3 message far and wide, while also having a positive impact on the youth in the organization.

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